Morgante Menswear

🧩 Le défi

Founded in 1978, Morgante Menswear has built a loyal customer base and a strong offline reputation. However, as digital transformation reshaped retail, Morgante’s online presence lagged behind.

Key issues included:

• Outdated website
  → A static five-page site with low-resolution images and no mobile responsiveness. It lacked functionality, flexibility, and SEO.
• No social media presence
  → With no activity on key platforms like Instagram or Facebook, the brand was invisible to younger audiences and missed critical engagement opportunities.
• Poor quality media assets
  → In fashion, visual presentation is everything. Morgante had no modern photo assets to promote its premium offerings.
• No analytics or digital strategy
  → The executive team lacked access to metrics or tools that could inform real-time decisions and drive operational efficiency.

💡 La solution

I led a comprehensive digital transformation that modernized Morgante’s brand presence and empowered the team with tools for growth and decision-making.

🖥️ Website Redesign & Hosting

• Migrated domain and deployed a new responsive, modern website with CMS for easy content updates.
• Implemented secure cloud hosting with SSL, improved load times, and scalable infrastructure.

📲 Social Media Activation

• Researched and claimed optimal social handles across major platforms.
• Developed initial content and trained staff on best practices for engagement and growth.

📸 High-End Custom Photography

• Directed multiple professional photo shoots using DSLR equipment to capture high-resolution product and in-store images.
• Edited and optimized images for both web and social usage, creating a visually cohesive brand experience.

📊 Analytics & Reporting

• Integrated Google Analytics and Looker Studio dashboards for actionable insights.
• Delivered a real-time reporting framework for sales tracking, visitor behavior, and campaign effectiveness.

🚀 Résultats

The transformation led to immediate and measurable outcomes:

• 🔼 Sales increased by 35%
• 📈 Brand visibility grew by 50%, driven by search engine rankings and social engagement
• 📍 In-store foot traffic rose 10%
• 📊 Executives now use real-time data to make informed decisions on product lines, promotions, and inventory

MorganteMenswear.com now reflects the heritage, style, and premium experience that defines their brand — both online and in-store.

🔧 Outils et technologies utilisés

• CMS : WordPress
• Hosting: Cloud-based (with SSL)
• Analytics: Google Analytics, Looker Studio
• Outils de conception : Adobe Photoshop, Lightroom
• Photography: DSLR + Studio Lighting
• Social Media: Instagram, Facebook, Meta Business Suite

✍️ Plats à emporter

The Morgante Menswear project highlights how a traditional retail brand can elevate their digital presence to match their legacy and quality. By combining branding, web development, photography, and data, I helped position Morgante for a new generation of customers.