
Morgante Menswear
🧩 O Desafio
Founded in 1978, Morgante Menswear has built a loyal customer base and a strong offline reputation. However, as digital transformation reshaped retail, Morgante’s online presence lagged behind.
Key issues included:
- Outdated website
→ A static five-page site with low-resolution images and no mobile responsiveness. It lacked functionality, flexibility, and SEO. - No social media presence
→ With no activity on key platforms like Instagram or Facebook, the brand was invisible to younger audiences and missed critical engagement opportunities. - Poor quality media assets
→ In fashion, visual presentation is everything. Morgante had no modern photo assets to promote its premium offerings. - No analytics or digital strategy
→ The executive team lacked access to metrics or tools that could inform real-time decisions and drive operational efficiency.
💡 A solução
I led a comprehensive digital transformation that modernized Morgante’s brand presence and empowered the team with tools for growth and decision-making.
🖥️ Website Redesign & Hosting
- Migrated domain and deployed a new responsive, modern website with CMS for easy content updates.
- Implemented secure cloud hosting with SSL, improved load times, and scalable infrastructure.
📲 Social Media Activation
- Researched and claimed optimal social handles across major platforms.
- Developed initial content and trained staff on best practices for engagement and growth.
📸 High-End Custom Photography
- Directed multiple professional photo shoots using DSLR equipment to capture high-resolution product and in-store images.
- Edited and optimized images for both web and social usage, creating a visually cohesive brand experience.
📊 Analytics & Reporting
- Integrated Google Analytics and Looker Studio dashboards for actionable insights.
- Delivered a real-time reporting framework for sales tracking, visitor behavior, and campaign effectiveness.
🚀 Resultados
The transformation led to immediate and measurable outcomes:
- 🔼 Sales increased by 35%
- 📈 Brand visibility grew by 50%, driven by search engine rankings and social engagement
- 📍 In-store foot traffic rose 10%
- 📊 Executives now use real-time data to make informed decisions on product lines, promotions, and inventory
MorganteMenswear.com now reflects the heritage, style, and premium experience that defines their brand — both online and in-store.
🔧 Ferramentas e tecnologias utilizadas
- CMS: WordPress
- Alojamento: Cloud-based (with SSL)
- Analytics: Google Analytics, Looker Studio
- Ferramentas de desenho: Adobe Photoshop, Lightroom
- Photography: DSLR + Studio Lighting
- Social Media: Instagram, Facebook, Meta Business Suite
✍️ Takeaway
The Morgante Menswear project highlights how a traditional retail brand can elevate their digital presence to match their legacy and quality. By combining branding, web development, photography, and data, I helped position Morgante for a new generation of customers.