Morgante Menswear

equipe
Edilson J. Silva
Serviços
Web Design, Hospedagem, Manutenção, Redes Sociais, Fotografia
categoria
Moda

🧩 O Desafio

Founded in 1978, Morgante Menswear has built a loyal customer base and a strong offline reputation. However, as digital transformation reshaped retail, Morgante’s online presence lagged behind.

Key issues included:

  • Outdated website
    → A static five-page site with low-resolution images and no mobile responsiveness. It lacked functionality, flexibility, and SEO.
  • No social media presence
    → With no activity on key platforms like Instagram or Facebook, the brand was invisible to younger audiences and missed critical engagement opportunities.
  • Poor quality media assets
    → In fashion, visual presentation is everything. Morgante had no modern photo assets to promote its premium offerings.
  • No analytics or digital strategy
    → The executive team lacked access to metrics or tools that could inform real-time decisions and drive operational efficiency.

💡 A solução

I led a comprehensive digital transformation that modernized Morgante’s brand presence and empowered the team with tools for growth and decision-making.

🖥️ Website Redesign & Hosting

  • Migrated domain and deployed a new responsive, modern website with CMS for easy content updates.
  • Implemented secure cloud hosting with SSL, improved load times, and scalable infrastructure.

📲 Social Media Activation

  • Researched and claimed optimal social handles across major platforms.
  • Developed initial content and trained staff on best practices for engagement and growth.

📸 High-End Custom Photography

  • Directed multiple professional photo shoots using DSLR equipment to capture high-resolution product and in-store images.
  • Edited and optimized images for both web and social usage, creating a visually cohesive brand experience.

📊 Analytics & Reporting

  • Integrated Google Analytics and Looker Studio dashboards for actionable insights.
  • Delivered a real-time reporting framework for sales tracking, visitor behavior, and campaign effectiveness.

🚀 Resultados

The transformation led to immediate and measurable outcomes:

  • 🔼 Sales increased by 35%
  • 📈 Brand visibility grew by 50%, driven by search engine rankings and social engagement
  • 📍 In-store foot traffic rose 10%
  • 📊 Executives now use real-time data to make informed decisions on product lines, promotions, and inventory

MorganteMenswear.com now reflects the heritage, style, and premium experience that defines their brand — both online and in-store.


🔧 Ferramentas e tecnologias utilizadas

  • CMS: WordPress
  • Alojamento: Cloud-based (with SSL)
  • Analytics: Google Analytics, Looker Studio
  • Ferramentas de desenho: Adobe Photoshop, Lightroom
  • Photography: DSLR + Studio Lighting
  • Social Media: Instagram, Facebook, Meta Business Suite

✍️ Takeaway

The Morgante Menswear project highlights how a traditional retail brand can elevate their digital presence to match their legacy and quality. By combining branding, web development, photography, and data, I helped position Morgante for a new generation of customers.

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