Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC), SEM, Google Adwords advertising is modern and innovated way to generate immediate qualified leads to your business utilizing top search engines and keywords.
PPC, SEM, Google Adwords Advertising displays a carefully crafted and curated call-to-action ad text ahead of organic/natural search results.
- Immediate Traffic – Increase qualified traffic for specific keywords
- Cost Effective – Affordable for just any budget
- Highly Targetted– Target by location, time of day & more
- Brand Awareness – Ranking at the top increases brand awareness
- Quality Score – Quality score is combination of signals that increase conversations
- PPC – Pay per Click means you only page when people click on your ads
- Measure performance – breakdown reports based on keywords, see which ads working
PPC, SEM, Adwords Process
Keyword research & analysis provides key details including current bid prices, volume patterns and seasonality trends. Targeting the most relevant keywords is a crucial process in any successful campaign.
The landing page must be properly optimized to convert the qualified traffic you are spending one. Ensure proper call-of-action and proper lead conversation forms.
Getting started on your PPC/Google Adwords campaign is requires some key elements in ensuring delivery efficiency.
After a few weeks of having your campaign active, its generally a good idea to do some A/B testing to identify which keywords and and text ads are producing the desired results
Well crafted and designed ad text(s) with a clear call-to-action will entice browsers to click on your ads and driving qualified traffic to your products and services.
Optimize the campaign by analyzing reports and insights from various keywords and text ads.
Daily/Weekly/Monthly PPC/Adwords Reports
Pay Per Click (PPC) & Google Adwords Benefits
With a minimum of 75% of clicks going to websites that rank on the first-page Pay Per Click (PPC) advertising should be considered top priority.
Ranking higher on top keywords across your industry increases qualified traffic.
Higher rankings across SERP’s leads to significant brand awareness, increasing trust and loyalty across the buying cycle.
Increase sales and generate high Return on Investment (ROI) from high qualified traffic that trust your brand.