Morgante Menswear
๐งฉ The Challenge
Founded in 1978, Morgante Menswear has built a loyal customer base and a strong offline reputation. However, as digital transformation reshaped retail, Morganteโs online presence lagged behind.
Key issues included:
- Outdated website
โ A static five-page site with low-resolution images and no mobile responsiveness. It lacked functionality, flexibility, and SEO. - No social media presence
โ With no activity on key platforms like Instagram or Facebook, the brand was invisible to younger audiences and missed critical engagement opportunities. - Poor quality media assets
โ In fashion, visual presentation is everything. Morgante had no modern photo assets to promote its premium offerings. - No analytics or digital strategy
โ The executive team lacked access to metrics or tools that could inform real-time decisions and drive operational efficiency.
๐ก The Solution
I led a comprehensive digital transformation that modernized Morganteโs brand presence and empowered the team with tools for growth and decision-making.
๐ฅ๏ธ Website Redesign & Hosting
- Migrated domain and deployed a new responsive, modern website with CMS for easy content updates.
- Implemented secure cloud hosting with SSL, improved load times, and scalable infrastructure.
๐ฒ Social Media Activation
- Researched and claimed optimal social handles across major platforms.
- Developed initial content and trained staff on best practices for engagement and growth.
๐ธ High-End Custom Photography
- Directed multiple professional photo shoots using DSLR equipment to capture high-resolution product and in-store images.
- Edited and optimized images for both web and social usage, creating a visually cohesive brand experience.
๐ Analytics & Reporting
- Integrated Google Analytics and Looker Studio dashboards for actionable insights.
- Delivered a real-time reporting framework for sales tracking, visitor behavior, and campaign effectiveness.
๐ Results
The transformation led to immediate and measurable outcomes:
- ๐ผ Sales increased by 35%
- ๐ Brand visibility grew by 50%, driven by search engine rankings and social engagement
- ๐ In-store foot traffic rose 10%
- ๐ Executives now use real-time data to make informed decisions on product lines, promotions, and inventory
MorganteMenswear.com now reflects the heritage, style, and premium experience that defines their brand โ both online and in-store.
๐ง Tools & Technologies Used
- CMS: WordPress
- Hosting: Cloud-based (with SSL)
- Analytics: Google Analytics, Looker Studio
- Design Tools: Adobe Photoshop, Lightroom
- Photography: DSLR + Studio Lighting
- Social Media: Instagram, Facebook, Meta Business Suite
โ๏ธ Takeaway
The Morgante Menswear project highlights how a traditional retail brand can elevate their digital presence to match their legacy and quality. By combining branding, web development, photography, and data, I helped position Morgante for a new generation of customers.