EJS
🧩 The Challenge
Creating a modern, secure, and centralized platform to showcase my professional experience and core capabilities across web, cloud, and business technologies.
Key challenges included:
- Lack of a unified digital presence
→ With so many disparate platforms (job boards, freelance marketplaces, social media), it was difficult to stand out consistently. - No established brand identity
→ There was no existing logo, slogan, or media kit. High-end visual assets were needed for consistency across all channels (website, business cards, invoices, and social profiles). - No internal tools for sales and operations
→ A fully integrated CRM, invoicing, and accounting solution was required to manage clients, send quotes, track leads, and close deals efficiently.
💡 The Solution
I architected a full-stack transformation, evolving a personal portfolio into a full-scale cloud-based business system with web operations, brand identity, and internal tools.
🖥️ Website Design & Development
Built a fully responsive, high-performance website with e-commerce capabilities. The goal was not just to “showcase” but to build a living, operational system that automates core business functions while enhancing brand credibility.
🎨 Logo & Brand Identity
Developed the EJS brand kit from scratch — including logo design, brand color palette, typography guidelines, and tone of voice. This unified the visual language across digital and print media.
⚙️ CRM & Operations Systems
Installed and customized a CRM system tailored for lead tracking, proposal management, invoicing, and business analytics. Integrated key APIs to provide real-time data visualization and actionable insights through dashboards.
🚀 Results
- A centralized platform that enhances brand authority and professionalism.
- Streamlined business operations with a fully integrated CRM, BI, and invoicing suite.
- A scalable framework to showcase future projects, attract clients, and convert leads into customers.
🔧 Tools & Technologies Used
- CMS: WordPress (Custom Theme Development)
- CRM: Perfex CRM (customized)
- Analytics & BI: Google Analytics, Google Looker Studio
- E-commerce: WooCommerce
- Design Tools: Figma, Adobe XD, Photoshop
- Languages & Stack: HTML, CSS, JS, PHP, MySQL
✍️ Takeaway
This project was not just about creating a personal website — it was about building a functional, cloud-first business operations system powered by modern tech and a clear brand. It now serves as the core infrastructure for future digital initiatives under the EJS umbrella.
