EJS

🧩 The Challenge

Creating a modern, secure, and centralized platform to showcase my professional experience and core capabilities across web, cloud, and business technologies.

Key challenges included:

• Lack of a unified digital presence
  → With so many disparate platforms (job boards, freelance marketplaces, social media), it was difficult to stand out consistently.
• No established brand identity
  → There was no existing logo, slogan, or media kit. High-end visual assets were needed for consistency across all channels (website, business cards, invoices, and social profiles).
• No internal tools for sales and operations
  → A fully integrated CRM, invoicing, and accounting solution was required to manage clients, send quotes, track leads, and close deals efficiently.

💡 The Solution

I architected a full-stack transformation, evolving a personal portfolio into a full-scale cloud-based business system with web operations, brand identity, and internal tools.

🖥️ Website Design & Development

Built a fully responsive, high-performance website with e-commerce capabilities. The goal was not just to “showcase” but to build a living, operational system that automates core business functions while enhancing brand credibility.

🎨 Logo & Brand Identity

Developed the EJS brand kit from scratch — including logo design, brand color palette, typography guidelines, and tone of voice. This unified the visual language across digital and print media.

⚙️ CRM & Operations Systems

Installed and customized a CRM system tailored for lead tracking, proposal management, invoicing, and business analytics. Integrated key APIs to provide real-time data visualization and actionable insights through dashboards.

🚀 Results

• A centralized platform that enhances brand authority and professionalism.
• Streamlined business operations with a fully integrated CRM, BI, and invoicing suite.
• A scalable framework to showcase future projects, attract clients, and convert leads into customers.

🔧 Tools & Technologies Used

• CMS: WordPress (Custom Theme Development)
• CRM: Perfex CRM (customized)
• Analytics & BI: Google Analytics, Google Looker Studio
• E-commerce: WooCommerce
• Design Tools: Figma, Adobe XD, Photoshop
• Languages & Stack: HTML, CSS, JS, PHP, MySQL

✍️ Takeaway

This project was not just about creating a personal website — it was about building a functional, cloud-first business operations system powered by modern tech and a clear brand. It now serves as the core infrastructure for future digital initiatives under the EJS umbrella.