Search Engine Optimization (SEO) is amongst the hardest digital marketing strategies to grasp and master. Not only is it ever-changing, it’s time-consuming and frustrating. But when successfully planned, executed and integrated with other digital marketing initiatives, SEO can deliver immediate results including qualified traffic to improve conversions and sales. Search Engine Result Pages (SERP’s) are the bloodline of the internet, providing immediate access to a vast amount of content and links at the fingertips of the consumers.